About
Strategic support that grows with you
Senior brand and marketing expertise when you need it, and space when you don't.
How we work
You've probably worked with agencies before.
The back and forth, the misalignment, the feeling that you're explaining yourself from scratch every time. And then that jaw-dropping invoice at the end of the month.
This is different.
We work closely with you, learning how you think, what you're trying to build, and where the gaps are. When your project needs specialist skills, we bring in people we know and trust. You don't have to find them or manage them. We scale up for launches, funding rounds or rebrands, and back when you don't need us.
Is this you?
You've got the traction. The brand hasn't grown with you.
Three situations come up more than any others.
Mission-led organisations at scaling point
Ready to ditch DIY. The team needs systems everyone can use.
Foundations and philanthropy organisations
Complex structures, multiple audiences, and a story that isn't landing for any of them.
Climate and sustainability advisory firms
Technical depth that clouds the brand. Decks and touchpoints full of jargon only insiders understand.
Whichever of those you recognise, we help you get your brand to the point where the right people notice it and take action.
What we are
As passionate about your work and the impact you create as you are.
Honest, even when it's uncomfortable. You'll always know where you stand.
Alongside you, not ahead of you.
What we're not
Here to polish what isn't true. If it's not real, we won't help you say it louder.
An agency with layers between you and the thinking. You get direct access, always.
Generalists who nod along and figure it out later. We know this world.
How we work
Making complex work
make sense
I help businesses get clear on who they are and how to communicate it, through brand strategy, design thinking, and a lot of listening. I work with leaders who care about the impact they're creating, and want a brand that reflects that, not one that overpromises or undersells.
When I'm not working, I'm usually outdoors with my three kids, tending to a very grumpy tortoise, deep in an interior design rabbit hole, or planning the next trip somewhere new.
Twenty years in brand and marketing. Art direction and creative direction in lifestyle publishing, including Hello! Magazine, before moving into brand strategy. Seventeen years working in Spain, so interviews and client conversations run in Spanish as readily as English. Based in Staffordshire in the West Midlands, working with sustainability and mission-led organisations in the UK and internationally.
"Her understanding of purpose-led business space enables her to understand our mission and our aspirations in a way that others cannot. She has also shown willingness to go over and above in finding ways in which she can add value."
Andrew Kaufmann, Founder & CEO, Time to Give Network
Free download
Find out why your message isn't getting through
Six questions to ask about something you've already sent out: a funding bid, a pitch, your about page. It takes 15 minutes and a pen. By the end you'll know which sentences your reader actually needs, which ones are only there for you, and what to change before you write the next one.